SportBrennstoff is a young, dynamic company. SportBrennstoff was founded as an innovative brand for sports nutrition in 2024. But the story is much older. Self-experiments and comparisons of different approaches in the field of sports nutrition began many years earlier. Based on personal experience, there was already a point in 2022 that solidified the decision that there is currently no sports nutrition that meets the requirements. But what was the problem?

In endurance sports, we work with high-performance engines in a figurative sense. From our own experience, however, we do not always use fuel that is suitable for a high-performance engine. In preparation for various competitions in recent years, we often found ourselves going on a long ride with intervals at racing speed with a banana and a chocolate bar and then wondering why we were no longer able to perform after 1.5 hours or more. The solution was perhaps the nearest gas station and ice cream and sugary drinks. In the competition, we then tried to be serious and stick to a certain regime that we had never really trained for beforehand. Nothing really good can come of that.

In many races, both short, medium and long distance, there were setbacks again and again. Stomach cramps at km 20 at the legendary Ironman World Championship in Kailua-Kona in 2019 because I simply didn't stick to the plan. Performance slumps on the bike at the Ironman Switzerland in Zurich in 2018 because I wanted too much. These are just a few examples of hick-ups in the course of my sporting career.

In the beginning, we questioned everything and checked all the ingredients in different products.

We then intensively studied the topic of nutrition in endurance sports from a theoretical perspective and successfully completed relevant training courses.

The problem that needs to be solved is the potential energy deficiency, especially in endurance sports starting from half marathons or cycling races of more than 1.5 hours, and the tolerability.

The result is an optimized glucose:fructose formula for the use of various transport routes into the blood and thus to the muscles, combined with high-quality and quickly available carbohydrates and the necessary sodium (salt). The goal is a clear structure for the use of the products and the areas of application. The color coding with reference to the usual color coding of the training areas is also intended to create clarity.

And it was particularly important that we use high-quality raw materials, that our products are manufactured regionally, i.e. in Germany, and are also anchored in the German-speaking world.

In 2024, we were also able to convince the young professional triathlete Jonas Hoffmann of our products, so that he will be part of the SportBrennstoff nutrition team in 2025. This was certainly a major milestone for us, even after the successful certification of our products and inclusion on the Cologne List.